Moto X Launch - Your Style. Your Phone.
Finding a key opportunity to differentiate the Moto X, the team identified a growing consumer demand to choose a smartphone that stands out from the crowd. We positioned the messaging and media around style and control and launched a vibrant interactive campaign.
Lazy Phone Video Player Units
Moto X Color Picker - Google Lightbox
With full canvas rich media we were able to tell both stories of style and control in one rich media unit.
Your Phone Your Style Standard Media
Plus, Tracks Air & Accessories
