hobbylobby.com
The solution surfaced the Hobby Lobby story and store in a responsive modular layout and a brand new platform. The website needed to support several project page states, tutorials, and a robust online product offering with alternating sales, dozens of product SKU variables and fluctuating inventory.
Digital Style Guide Creation
Discovery Moodboards
Starting from scratch, we presented in a collaborative client work session various large format moodboards with creative examples from competitors, print materials, and subject matter experts to establish a design language and starting point to anchor the creative concepts.